Philosophy

Philosophy

1177 is the meeting between glamor and technical characteristics typical of the sports world, a synergy between fashion and movement. By 1177 the name we want to represent in a graphic and immediate universes of male and female. The 11 refers to the men's legs and 77, according to an ancient Italian tradition, symbolizes women's legs. Together, these elements give rise to a world of Made in Italy tradition, dynamism and style, comfort and innovation, for a unisex product by unique features. 1177 redefines socks. Our mission is to turn them into accessories with an identity and a precise look. Colors and patterns present the highest quality materials and the latest technology for urban style that joins all-day comfort. All accompanied by a corporate image, packaging, and communication unmistakable character.